Luxury Watch Brand
Watches & Accessories · US
Lifted conversion rate and revenue per visitor through data-driven CRO testing on a high-AOV watch storefront.
The results
The challenge
A passionate global audience, but a storefront that wasn't converting that attention into sales at the rate it deserved.
How we approached it
Reviewed heatmaps, session recordings, and funnel drop-off data to identify friction points across PDP and checkout.
Prioritised trust-signal placement, urgency cues, and streamlined checkout flow as the highest-leverage opportunities.
Designed high-fidelity variants targeting hero section, product imagery, and cart UX with a premium look-and-feel.
Deployed A/B tests via a split-testing platform; monitored significance thresholds before declaring winners.
The outcome
Conversion-focused development turned a passionate global audience into a step-change in sales - and an ongoing build partnership.
“Bhaskar Roy is an incredibly talented data analyst and UI/UX designer. Thanks to Bhaskar and his colleagues, our sales have increased by 140% (more than doubled) in the days during and after Black Friday.”
Want results like these?
We run verified CRO programs and build the design and engineering behind them - measured, masked, and accountable to the numbers.