Premium Cookware Brand
Cookware & Home Goods · US
Performance CRO engagement for a premium cookware DTC brand targeting significant uplift in checkout conversion.
The results
The challenge
The brand wanted CRO with accountability: no retainers for activity, payment tied to measured results.
How we approached it
Mapped the full purchase funnel, identified key drop-off segments, and benchmarked against category competitors.
Developed prioritised test backlog targeting product page social proof, upsell mechanics, and mobile checkout flow.
Created conversion-focused page variants with improved visual hierarchy and persuasive copy frameworks.
Ran sequential A/B tests, documented statistical outcomes, and compounded winning variants.
What we tested
The winning experiment, each measured to significance.
Sticky add-to-cart
On long, image-led product pages, shoppers lose quick access to the buy button as they scroll - so high-intent visitors drop before converting. A persistent add-to-cart should remove that friction.
Designed and shipped a sticky add-to-cart bar that follows the shopper down the product page, keeping price, variant and the buy button in reach at every scroll depth.
Schematic mockup. Layouts are illustrative, not the client's design.
The outcome
A single, well-targeted test compounded into a structural conversion gain - on a model where our fee is a share of the verified uplift we create.
Related research
Want results like these?
We run verified CRO programs and build the design and engineering behind them - measured, masked, and accountable to the numbers.